Preface Prologue Part I. The College Ranking Industry: From Curiosity, to Scorekeeper, to Rankocracy Chapter 1. Apples, Oranges, and Refrigerators: Should Colleges Be Ranked? Chapter 2. Meet the Ranking Industrys 800-Pound Gorilla-and Its Cousins Chapter 3. Making "Best-College Stew": A Recipe for Disaster? Chapter 4. Who Cares about Rankings? Applicants Do! Chapter 5. Resist or Embrace: Educators Responses to Rankings Chapter 6. Garbage In? The Misreporting of Rankings Data Part II. The Prestige Treadmill: Reputation, Wealth, and Rankings Chapter 7. Conferring Pedigree: The Educational Aristocracy Chapter 8. Measuring Prestige by Popularity Poll: The Opinions of "Experts" Chapter 9. The Wealth of Institutions: What Is a College Worth? Chapter 10. The Spending Rat Race: Maximizing Per-Student Subsidy Part III. The Gatekeepers: Judging Colleges by Who Gets In and Who Doesnt Chapter 11. The Best and the Brightest: Student Selectivity and College Rankings Chapter 12. SAT: The Elephant in the Admissions Office, and in the Rankings Chapter 13. Chasing High SAT Scores: The Games Colleges Play Chapter 14. Intercollegiate Admissions Competition: Winners and Losers Chapter 15. Affirmative Inaction: Race, Ethnicity, and Rankings Part IV. Higher Goals for Higher Education: Outcomes, Value Added, and the Public Good Chapter 16. Inside the Black Box: Can Learning Gains Be Measured? Chapter 17. Proxies for Learning Outcomes: Instructional Content and Quality Chapter 18. Crossing the Finish Line: Ranking Schools by Graduation Rates Chapter 19. Making a Living: The Winding Road from College to Career Chapter 20. Social Immobility: College Rankings and the American Dream Chapter 21. Making a Life: The Art of Being Human Conclusion. Breaking the Rankocracys Grip Appendix. Eight Schools, a Thousand Flowers . . . Acknowledgments Notes Bibliography Index

