Table of Contents Introduction 1. Chapter 1: Going Public - Four Lessons 1. Move Fast 2. Lose Control 3. Write Broadly 4. Write Anything 2. Chapter 2: The Pitch 1. Subject Line 2. Biography 3. Argument 4. Context 5. Pitch Examples 6. Where and When to Pitch 3. Chapter 3: The Essay 1. Audience 2. Template 3. The Lede and the Hook 4. Argument 5. Context and Positioning 6. Evidence and Examples 7. Pre-rebuttal 8. Kicker 9. Examples 4. Chapter 4: Before and After Publication 1. Asking to be paid 2. Working with Editors 3. Social Media 4. Harassment 5. Writing the Next Piece 5. Chapter 5: Expanding your writing 1. Reviews 2. Literary Nonfiction 3. Blogging and Newsletters 4. Podcasting and Video 5. Journalism 6. Talking to Journalists: Being Interviewed 7. Talking to Journalists: Press Releases 8. Trade Books 6. Chapter 6: Public Engagement in 21st Century Academia 1. Making it count for Hiring, Tenure, and Promotion 2. A Small Manifesto
Description
David M. Perry is the associate director of undergraduate studies in history at the University of Minnesota Twin Cities. The author of Sacred Plunder: Venice and the Aftermath of the Fourth Crusade, he is the coauthor of The Bright Ages: A New History of Medieval Europe and Oathbreakers: The War of Brothers That Shattered an Empire and Made Medieval Europe.

